A clear marketing strategy is a defining factor in increasing your online visibility, and a critical part of most customers’ product evaluation process.
This could not be more relevant to businesses playing within the fintech space - an industry where trust and credibility is key.
We work with each of our clients carve out market share with clearly defined business goals and customer personas.
We build your brand authority with long format content that speak to current trends and educates your customers.
Each of our posts are crafted with a clear sense of market positioning and organic traffic opportunities.
Turn your vision into views with carefully crafted videos. We leverage video as a powerful mechanism to move your customers.
Our team of visual storytellers ensure editorial content that both creates an impact while leaving an impression.
We ensure that your content distribution gains reach with your target audiences through social and comment marketing.
We’re proud of the work we do for you. This means that we work to ensure that the benefits from the content we create extend far beyond just digital. We help you:
Most marketing agencies are acquisition focused. We don't just help you get customers, we help you keep them.
We help you identify unique opportunities and channels that lead to breakthrough growth.
This makes it harder to communicate value to your customers.
We work to distill this complexity into simple value propositions that your customers don’t just understand, but buy into.
From invoice financing through to payments, our clients are creating value for consumers and small to medium businesses globally. We take our job of educating the market on the financial resources they have available to them very seriously.
An effective content marketing program requires a set of many specialised skills. Often, the biggest problem with hiring a content marketing agency is everything that gets lost in translation.
At Influence Media you will work with seasoned professionals who understand compliance, the fragmented space, the value of your partnerships and more. Forget explaining basic concepts as to how your product or service fits into the picture. We get stuck into the meat of how you are creating differentiated value.
Our approach is one framed around testing and learning. Each piece of content we create is part of a larger strategy, and with a clear function within a customer journey.
How do we do this? We bring a mix of search, social listening and voice of customer research into your content strategy setting stage each month.
Then, depending on the plan you’re on, we come back with the theme for the month, and topic of each blog post, white paper or video.
Our team doesn’t just deliver results month on month. They work to optimise, learn and improve your content strategy with regular workshops and retrospectives.
everyone who works in FinTech is aware and excited about the fact that we’re in an industry that is constantly shifting under our feet.
Let me let you in on a secret.Your customers most likely, don’t care.
Government identity documents or a bank account shouldn’t be prerequisites to getting a job or living a secure life. Yet our current identities are tied to the nations we are born into, a data point that often sets the course for the access to mobility.
How does one actually “plan” for an unconference? What does “loose structure” mean exactly? And how do you leave room for organic serendipity, while keeping a group of more than 300 people aligned and informed of all activities happening across each day?
See tips to growing your email database with a clearly defined content strategy. Take a prospect on an educational journey that does the selling for you.
It’s unintuitive how a team that is supposed to be heading in the same direction are on so many different pages.
Are you designing your content to be consumed? It's time to rethink information architecture and it's applications within your web copy.
When Tesla is amongst the ranks of the four highest valued car companies in the US, you know you’re in a tech bubble.