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WEB3 Communications manifesto

W
E
B3
cOmMunications
Comms
manifesto
FOLLOW US IN X
@influencem3dia
In an era where on chain activity is pure PvP, we face a new challenge: building lasting value through cycles of exuberance and despair.

This isn't about going direct anymore. It's about going deeper.
scroll down
01
multi
ch
A
in
reality
The tourists are here. The citizens are building. The lines between retail and institutional blur with every ETF approval.

Your protocol isn't just competing with other protocols anymore. You're competing with every narrative in a multi chain universe where attention is the scarcest resource.
02
Engagement
The
A
Tre
Ends
blockchain doesn’t care about your narratives. data never lies.


engagement metrics, KoLs can no longer hide behind bot armies or baseless value-extractive pricing models.

When attention becomes trackable, accountable, and transparent, the emperor's new clothes dissolve into binary.
03
Be A
Rea
L
ity
Star
think in public, craft technical foundations of tomorrow

Twitter is the global town square. your technology bets are no longer background processes. they’re the main character arc.

true builders create context.
04
New
Trib
A
lism
each ecosystem is its own nation, with its own culture & values

tribalism is a feature of internet native value systems colliding.

the challenge isn’t attracting visitors - it’s converting them into citizens who stick around through cycles.
05
Multi
S
takeholder Comms
when your code changes state
your communication must change minds

open multi stakeholder communications are the only sustainable path towards nurturing community through market cycles of exuberance and despair.

To the architects of systems we haven't yet imagined...

You see the full picture:

In the attention war between 

mindshare and what matters,

between what's popular
and what's possible–

– you choose to build what's necessary.

Build beyond the cycles.

Build beyond hype.

Build for humanity.

This is how we change the story.
Forget the engagement farming.

Forget the memes.